by Minter Dial | Jun 21, 2015 | Mobile
I had the chance to attend the Global Editors Network Summit (2015), held in Barcelona. Founded and run by Bertrand Pecquerie, the GEN is now in its 5th edition and goes from strength to strength. [Full Disclosure: I also emceed the GEN Data Journalism Awards (DJA)...
by Minter Dial | Jun 18, 2015 | Marketing
After someone asks you “What do you think?”, have you ever caught yourself saying, “Yes, um, it’s interesting.” It’s one of those nonsense statements, especially without any qualification. Like when you are in a museum and you...
by Minter Dial | Jun 11, 2015 | Marketing
At its core, branding is about adding value into one’s offer. It is both an art and a science. The science is typically applied to innovation in the form of Research & Development, the excellence in the product and the veracity of the claims. But,...
by Minter Dial | Jun 9, 2015 | Marketing, Meaningfulness
Branding is everyone’s responsibility When I am talking about branding with smaller company (SMB) leaders, I often find the interest level in their own brand to be, at best, primitive. I hear statements such as: Branding is not relevant for my size of business;I...
by Minter Dial | Jun 3, 2015 | Marketing
British Airways, which as many of you might have followed is NOT on my favorite airline list (see here for how they handled my downgrade), is at it again. Two people in my network wrote me to tell me how they received this ‘error’ message. Anyone else out...