marketing | Minter Dial

eWalking In Your Customers’ Shoes! A Warning Signal For Executives

by Minter Dial | Sep 1, 2015 | Marketing

Would you describe yourself as a business executive, working furiously to drive the business? Are you also an individual who, weeknights and weekends, lives at home? Of course, this description should include most of us. Yet, so many executives somehow manage to...

Customer satisfaction – How to value and evaluate it?

by Minter Dial | Jul 16, 2015 | Marketing

In today’s busy life where customers have a lot of choice, a heightened level of impatience and limited resources, it is ever more difficult for a brand to achieve consistent customer satisfaction and lasting loyalty, much less customer advocacy. Among the...

Influence marketing – Online influencers of brands revealed… What should brands be doing with their influencers?

by Minter Dial | Jul 7, 2015 | Social Media

Influence marketing remains a field still a little fuzzy for many leaders, but it continues to grow. As yet, it is a ‘young’ concept in that there is no standard for or even common understanding of influence. There are a number of tools — more or...

Tracey Follows – understanding future trends for long-term strategic planning (MDE153)

by Minter Dial | Jul 5, 2015 | Minter Dialogue, Podcast

Minter Dialogue Episode #153 — This interview is with Tracey Follows, a professional futurist, specialising in brand, communications and media futures, running the Any Day Now agency. She has worked with Google, Telefonica and a host of tech start-ups, and is the...

As a business owner, should I really bother developing a meaningful brand?

by Minter Dial | Jun 24, 2015 | Marketing

Once I lay into my vision of what real branding is — and what needs to happen in today’s internet-enabled world with the new generation of customers — I have often been asked whether it’s actually worth developing a meaningful brand? As a...