by Minter Dial | Jul 16, 2015 | Marketing
In today’s busy life where customers have a lot of choice, a heightened level of impatience and limited resources, it is ever more difficult for a brand to achieve consistent customer satisfaction and lasting loyalty, much less customer advocacy. Among the...
by Minter Dial | Jul 7, 2015 | Social Media
Influence marketing remains a field still a little fuzzy for many leaders, but it continues to grow. As yet, it is a ‘young’ concept in that there is no standard for or even common understanding of influence. There are a number of tools — more or...
by Minter Dial | Jul 5, 2015 | Minter Dialogue, Podcast
Minter Dialogue Episode #153 — This interview is with Tracey Follows, a professional futurist, specialising in brand, communications and media futures, running the Any Day Now agency. She has worked with Google, Telefonica and a host of tech start-ups, and is the...
by Minter Dial | Jun 24, 2015 | Marketing
Once I lay into my vision of what real branding is — and what needs to happen in today’s internet-enabled world with the new generation of customers — I have often been asked whether it’s actually worth developing a meaningful brand? As a...
by Minter Dial | Jun 21, 2015 | Mobile
I had the chance to attend the Global Editors Network Summit (2015), held in Barcelona. Founded and run by Bertrand Pecquerie, the GEN is now in its 5th edition and goes from strength to strength. [Full Disclosure: I also emceed the GEN Data Journalism Awards (DJA)...