marketing | Minter Dial

Luxury digital marketing – Interview with Steve Grout, CEO of Tangent Snowball

by Minter Dial | Nov 9, 2014 | Minter Dialogue, Podcast

Minter Dialogue Episode #120 This interview is with Steve Grout, CEO of Tangent Snowball, a digital agency based in the UK with some 115 employees, and specialized in connecting data, technology and creativity with strategy. In this interview, Steve and I...

How to save time – The digital tip every marketer needs to know

by Minter Dial | Oct 28, 2014 | Social Media

Would you agree that it is rather difficult to stay up with everything that is going on in the digital world? Even for someone who has totally embraced digital as I have, there is a seemingly never-ending stream of news and novelties. Finding the time to keep...

To influence influencers – the key points of influence marketing

by Minter Dial | Oct 22, 2014 | Social Media

Influence marketing is a rather new field, brought to mainstream marketing thanks to a slew of new technologies and the disintermediation of the internet. One of the components of any advanced marketing program these days is blogger outreach. And, for the even more...

Digital Transformation via Georges-Edouard Dias @gedias, ex Chief Digital Officer at L’Oreal (MDE117)

by Minter Dial | Oct 19, 2014 | Minter Dialogue, Podcast

Minter Dialogue Episode #117 — This interview is with Georges-Edouard Dias, my former digital sparring partner and ex-CDO at L’Oreal, and now co-founder and Chief Strategy Officer of Quantstreams Agency, helping big companies master customer data. In this...

#Hellothree: Think different… and dare to be creative

by Minter Dial | Sep 30, 2014 | Marketing

Think different… be creative Over the last two weeks, while all the attention has been focused on the Apple iPhone 6 launch, I wanted to highlight the creative on UK-based Three’s latest ads. These adverts have been running over the last few weeks in...