by Minter Dial | Sep 30, 2014 | Marketing
Think different… be creative Over the last two weeks, while all the attention has been focused on the Apple iPhone 6 launch, I wanted to highlight the creative on UK-based Three’s latest ads. These adverts have been running over the last few weeks in...
by Minter Dial | Sep 21, 2014 | Minter Dialogue, Podcast
Minter Dialogue Episode #113 This interview is with Tom Goodwin who works on both sides of the Atlantic, writing and speaking about the future of advertising & marketing for the likes of Ad Age, The Guardian, Wired and more. In this interview, we discuss...
by Minter Dial | Sep 16, 2014 | Marketing
With the massive proliferation of sites and apps, most will suffer the ignominy of remaining incognito. For some, they may think of themselves as the world’s best kept secret. For others, I would argue, it is just as well! Why? Because so many...
by Minter Dial | Aug 27, 2014 | Marketing
Happ-eBirthdayOk, so this year was supposed to be a BIG one for me. I hit the half century. Before you feel a need to send in belated birthday greetings, I insist that the purpose of this birthday post is merely to use it as a bellweather for social media!...
by Minter Dial | Aug 20, 2014 | Marketing
When organizations “go digital,” there is often a certain euphoria around the new shiny object. This can take many forms, such as an app, an eCommerce site or a service automation. However, without proper planning and consideration of the customer...