by Minter Dial | Jan 27, 2013 | Marketing, Mobile
No, I am not talking the name you might give your iPhone. I am refering to the way your name gets changed automatically thanks to the spellchecker in iOS. The most common name for me is “Mintal” rather than “Minter.” Do you have an iOS name?...
by Minter Dial | Jan 23, 2013 | Marketing
From a brand perspective and for digital marketing executives, the way things are going at Facebook is becoming increasingly clear: brand marketers are going to have to pay more to get more [exposure] on Facebook. You are the media From the “user”...
by Minter Dial | Jan 15, 2013 | Marketing
Many brand marketers would love to create a viral video or viral marketing program, right? There is potentially an easy recipe if you analyze some of the past successes. But, beware, it might cost you! The viral marketing controversy There is rarely a better way...
by Minter Dial | Jan 7, 2013 | New Tech, Responsibility
Digital IQEven if the sector in which you work isn’t directly technological, leading managers must walk the talk in terms of technology in order to understand the true digital opportunities out there. Managers must upgrade their de facto Digital IQ....
by Minter Dial | Dec 28, 2012 | New Tech
Boosting your travel experience I enjoy travel, despite the myriad hassles*. Digital is now an integral part of that travel experience. Thus, I also enjoy pointing out digital marketing initiatives by travel companies. For example, I am a regular on the EUROSTAR...
