by Minter Dial | Feb 2, 2010 | Social Media
I am often asked what makes a social media strategy work or fail for a company or brand? What makes a social media campaign succeed is quite a vast topic. For this post, I thought I might address what I consider to be the four main causes of failure which can...
by Minter Dial | Jan 13, 2010 | Meaningfulness, Social Media
After a recent thread in the “Tweeple” discussion group on Linkedin, I am spurred to write a piece about twitterquette or perhaps one could say, about the twitter quest: what’s Twitter for and how do you get many followers?...
by Minter Dial | Jan 10, 2010 | Marketing
In the realm of great corporate content, here is one from the “legendary” blended scotch brand, Johnnie Walker (Diageo). This 6’27 minute film, featuring Robert Carlyle (Trainspotting, The Full Monty…), is perfectly produced, providing a...
by Minter Dial | Jan 9, 2010 | Social Media
Nice and concise set of learnings on how brands should use Facebook — and it comes with the brands concerned. 15 Facebook Learnings from the top 50 brands View more presentations from Axon Alex (from Slideshare)
by Minter Dial | Dec 8, 2009 | Marketing
Momentum Effect by JC Larréché I attended a presentation last week by Jean-Claude Larréché, famed marketing professor from INSEAD (still teaching there and also was there when I attended in 1993). Jean-Claude gave a short and punchy overview of the key points of his...
How do I delete all my photos from Google Photos (in bulk) without deleting my Google account?
