by Minter Dial | May 20, 2007 | Marketing
I remember in my entrepreneurial days thinking that it was a good idea to have the name of the company start with an “A” so that we would appear at the beginning of the [old concept] yellow pages (sort of the ABCs of marketing). Today, we are confronted...
by Minter Dial | May 11, 2007 | Cyber Security, Marketing
You may have heard of the notion of “serious games”… edutainment in its latest form. You play, and you don’t even see the time pass as you learn. Have a few examples of positively interesting games, in part courtesy of Le Monde article...
by Minter Dial | May 11, 2007 | Branding, Health, Marketing
As a consumer, I do not want to spend oodles of time comparing prices and the quality(-ies) of the product. In the shop, or whenever and wherever I buy, I want trust and a preferred relationship [I may sound like a snob, but our current condition encourages this...
by Minter Dial | May 1, 2007 | Marketing
A convert of the “tipping point” concept, I am most interested in the exact elements that bring about change in a person’s personality or career. In particular, I think of how certain people in my circle have gone from “super popular” to super drop-out, or...
by Minter Dial | Apr 27, 2007 | Marketing
Went to a seminar held by ANVIE in Paris. We discussed in general the changing landscape of the new media. Joseph Jaffe’s book “Life after the 30 second spot” was cited at the beginning, along with the Ries’ and Zyman’s book on the end of...