Where is the brain’s brand button?

As a consumer, I do not want to spend oodles of time comparing prices and the quality(-ies) of the product. In the shop, or whenever and wherever I buy, I want trust and a preferred relationship [I may sound like a snob, but our current condition encourages this...

Text versus Image

Went to a seminar held by ANVIE in Paris. We discussed in general the changing landscape of the new media. Joseph Jaffe’s book “Life after the 30 second spot” was cited at the beginning, along with the Ries’ and Zyman’s book on the end of...

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