by Minter Dial | Jan 28, 2013 | Social Media
Music to Twitter’s ears The Evening Standard (London) published an article by David Smyth on “How to be a Twitter hitter.” Without evoking the poetic license of a Pied Piper, the article provides the golden rules for how a pop star should build...
by Minter Dial | Oct 19, 2012 | Minter Dialogue, Podcast, Responsibility
Minter Dialogue #37 Delphine Remy-Boutang is the founder and CEO of Social Bureau, a social business consultancy, created in 2012. With a most interesting background, particularly when Delphine was Worldwide Director of Social Media Marketing at IBM, where she worked...
by Minter Dial | Sep 21, 2012 | Social Media
Minter Dialogue #33 This interview is with Marc Wright, whom I met recently thanks to my upcoming speaking engagement at the IABC conference in Paris (in October). Based in London, Marc is the founder and publisher of Simply Communicate, which, at its core,...
by Minter Dial | Jun 26, 2012 | Responsibility, Social Media
Don’t you wish there were some easy rule of thumb to manage your social media strategy? Batten down the hatch or open up the valves? I had a lovely catch up with Harry, an old friend from school, last week and we discussed the French saying “to live...
by Minter Dial | Nov 8, 2011 | Social Media
To be personal, standard bearer and/or institutional in digital media? If you are interested in digital marketing, it is hard not to take interest in what has been happening in the political spheres around the world online. Politicians and political parties face major...