Minter Dialogue with David Meerman Scott David Meerman Scott, the man who invented newsjacking, a world renowned author (11 books), speaker and strategist on the key topics of sales, marketing and PR. His books include Real-Time Marketing & PR, a Wall Street...
Is social media actually good for my business? The answer to that question is not always yes. It depends largely on your social media mindset. As much as I might be an aficionado and evangelist for social media, the reality is that it is not the panacea for all...
Minter Dialogue Episode #85 This interview, recorded on January 8, 2014, is with Stephen Waddington, a premier expert on Public Relations. Successful repeat entrepreneur, author and prolific blogger, Stephen is now running Digital and Social Media for Ketchum Europe,...
Why should you build an online presence?Because the risk of not having a strong and consistent identity is growing every day. The risks are multiple and concern pretty much everyone. Especially for the younger generations, but increasingly a reflex for all alike,...
The overlap in multi-channel communicationsThe options and tools for communication abound and the messages are splintering. Your message is not being heard enough. Sound familiar? In the maelstrom of figuring out the right marketing strategy in...
How to tag someone on LinkedIn if their name doesn’t come up?
