Buzzwords are a dime a dozen these days, especially when it comes leadership, marketing and to driving business, in general. If you had to list all the words that circulate endlessly on blogs and stream out of experts’ mouths, at the top you probably would start...
Influencer marketing is definitely becoming a more common topic among marketing teams. It’s still early days, though, and many brands are struggling to find their way. Resistance at the senior management level is frequent, especially since the answer to...
Influence marketing remains a field still a little fuzzy for many leaders, but it continues to grow. As yet, it is a ‘young’ concept in that there is no standard for or even common understanding of influence. There are a number of tools — more or...
How to tag someone on LinkedIn if their name doesn’t come up?
