by Minter Dial | May 28, 2012 | Social Media
Don’t you find keeping up with the latest technological advances a rather exhausting affair? In a recent post, I wrote about how increasingly difficult it is to select the right social media platform for your business objectives, much less tailor all your...
by Minter Dial | May 25, 2012 | Responsibility, Social Media
When dealing with a digital marketing strategy, these days, there is an ever growing number of decisions to make. Digital marketing (i.e. web, mobile and social) is finally becoming a gimme for all brands, meaning that the noise level and clutter has been...
by Minter Dial | May 23, 2012 | Social Media
*Contains strong language To FB or not FB – That is the question: If it’s about lovin’ Jesus – Tell him, not me. Hell, why not add him as a friend? You should be able to do that. Or, even better, Tweet him! Apparently he’s got a lot of...
by Minter Dial | May 20, 2012 | Branding, Responsibility
Inspired by a couple of ever fascinating podcasts by Mitch Joel at Twist Image, I wanted to dig into two ideas about digital marketing. Active & Passive Media First, the notion of “active versus passive media” as Mitch calls it. As opposed to...
by Minter Dial | May 16, 2012 | Social Media
Few would quibble with the notion that change is in the air. This year, with heads of state/parliamentary elections in over 60 countries, we can expect many incumbent governments to change (witness the most recent cases of France and Greece…). Last...
