by Minter Dial | Oct 7, 2010 | Social Media
To some degree, the very idea of rules is something that is cultural. They say that England (and Anglo-Saxons, in general) is a country governed by rules with laws that the populace tend to break; while France is a country governed by laws with rules that the...
by Minter Dial | Oct 5, 2010 | Social Media
In the “old” world, we were in a push environment. The only thing that counted was the product. The battle was for share of shelf space in a confrontation between distributor and brand. And, in on the television, we had (especially in countries like...
by Minter Dial | Oct 4, 2010 | Social Media
Enterprise 2.0 — How wikis can make sense in a company setting One of the top sites in pretty much any country is Wikipedia, with some 360 million monthly visits. It is 7th worldwide per Alexa (6th in the US, 11th in France and 124th in China). The very notion...
by Minter Dial | Sep 30, 2010 | Social Media
If Twitter continues to build its base and has rejigged its web interface, I do get the feeling that Twitter usage is evolving as more people get the hang of it. There are now some 145 million registered ‘users’ of Twitter (via The NextWeb), but the...
by Minter Dial | Sep 22, 2010 | Social Media
I like U LIKE ME! FOLLOW ME! RECOMMEND ME! SHARE THIS! SUBSCRIBE! These are the new calls to action for digital marketers. Anytime a consumer is online, he or she cannot avoid the virtual solicitations from brands and content creator...