by Minter Dial | Oct 11, 2010 | Social Media
The brand is, by definition, a quality reference, a specific universe and a vector of values. A brand is recognized for its quality and, in its domain, garners a reputation and expertise, which can lead to taking a position of authority and providing advice. All...
by Minter Dial | Oct 7, 2010 | Social Media
To some degree, the very idea of rules is something that is cultural. They say that England (and Anglo-Saxons, in general) is a country governed by rules with laws that the populace tend to break; while France is a country governed by laws with rules that the...
by Minter Dial | Oct 5, 2010 | Social Media
In the “old” world, we were in a push environment. The only thing that counted was the product. The battle was for share of shelf space in a confrontation between distributor and brand. And, in on the television, we had (especially in countries like...
by Minter Dial | Oct 4, 2010 | Social Media
Enterprise 2.0 — How wikis can make sense in a company setting One of the top sites in pretty much any country is Wikipedia, with some 360 million monthly visits. It is 7th worldwide per Alexa (6th in the US, 11th in France and 124th in China). The very notion...
by Minter Dial | Sep 30, 2010 | Social Media
If Twitter continues to build its base and has rejigged its web interface, I do get the feeling that Twitter usage is evolving as more people get the hang of it. There are now some 145 million registered ‘users’ of Twitter (via The NextWeb), but the...