by Minter Dial | Nov 6, 2013 | New Tech
People often ask me whether QR (short for Quick Response) codes are “for real”? The short answer is that QR codes will likely not have a long shelf life. That said, in certain countries — such as South Korea, Japan (from whence they come), South...
by Minter Dial | Apr 30, 2013 | Social Media
The number of unwanted solicitations we all receive via the email inbox — despite ever-improving spam filters — is such a waste of time. According to Pingdom, there are some 2.2 billion email users and 144 billion emails sent per day. According to...
by Minter Dial | Mar 7, 2013 | Social Media
Some brands have latched onto the concept of digital marketing transparency, integrating rapid response mechanisms, an open social media policy and a threshold for error. Others (most) seem to be paying lip service to it. In the world of digital marketing, greater...
by Minter Dial | Nov 20, 2012 | Social Media
You are your network With most of these social media networks, you can scope out who knows who with great ease. When you are on Facebook, it’s awfully fun (scary?) to see whom among your friends knows each other. But, on a whole other level, I think...
by Minter Dial | Jul 4, 2012 | Marketing
I don’t know about you, but I hate it when someone starts with, “To tell you the truth…” It is a sure way to get me to frown and worry about what is about to come out of his/her mouth. Why? Because you kind of assume the default setting is...
