trust | Minter Dial

Interview With Craig Newmark, Web Pioneer, Nerd And Philanthropist (MDE174)

by Minter Dial | Nov 8, 2015 | Minter Dialogue, Podcast

Minter Dialogue Episode #174 This interview is with Craig Newmark, a self-described nerd, Web pioneer and advocate of technology for the public good. Craig is also the founder of Craigslist, the classifieds site that is today 64th on Alexa’s global ranking, 11th in...

Trick or Treat: Gotcha Marketing – Email Newsletters Without Unsubscribe

by Minter Dial | Oct 20, 2015 | Marketing

In another in the series of “Gotcha Marketing,” this is a howler. By way of a definition, Gotcha Marketing is where marketers are too focused on the numbers and not enough on the customer experience. I don’t know about you, but there is little quite...

BlaBlaCar – Why It’s the Poster Child of the Sharing Economy

by Minter Dial | Sep 18, 2015 | New Tech

BlaBlaCar , which is a service that connects drivers and people prepared to pay to share the ride, has just received a $200 million VC injection which puts them at a $1.6B valuation (via VentureBeat). As such, it has become the top French start-up success story and is...

Mark Schaefer on Online Branding, Building Trust and the Privacy Battleground (MDE162)

by Minter Dial | Sep 6, 2015 | Minter Dialogue, Podcast

Minter Dialogue Episode #162 This interview is with Mark Schaefer, the globally recognized author, educator and speaker on marketing strategy. Author of 5 best-selling marketing books, including the Tao of Twitter, Return on Influence and, this year, Content Code,...

Luxury Brands – The Online Challenge To Be Upscale

by Minter Dial | Sep 4, 2015 | Branding

A friend who was writing a dissertation asked me to respond to a few questions on digital marketing for luxury brands. Herewith are the questions and answers I gave. Q: Is it vital for luxury brands to go beyond having a mere online presence (i.e. a Facebook page),...