by Minter Dial | Oct 6, 2021 | Marketing
When you’re running a business, it’s always painful to see a client leave. For starters, you know you’re going to have to replace the lost revenue. And getting new business is expensive. More significantly, when it’s a long-term client,...
by Minter Dial | Dec 12, 2017 | Marketing
Email marketing remains one of the main pillars of any normal marketing strategy. It still provides a great Return on Investment considering the cost per communication, even if open rates for mass marketers often toil to get over 2%. Regulations continue to evolve, no...
by Minter Dial | Oct 20, 2015 | Marketing
In another in the series of “Gotcha Marketing,” this is a howler. By way of a definition, Gotcha Marketing is where marketers are too focused on the numbers and not enough on the customer experience. I don’t know about you, but there is little quite...
by Minter Dial | Dec 16, 2014 | Branding
Every day, your email inbox is stuffed with a mixture of important to completely undesirable mails. Gmail has done a stellar job of helping to organize these, even automatically. Yet, we still get too many mails. Even if we have pre-identified all the important...
