by Minter Dial | Nov 27, 2022 | Minter Dialogue, Podcast, Retail
Minter Dialogue with John Andrews John Andrews is a career shopper marketer, entrepreneur and intrapreneur having worked for the likes of Newell Rubbermaid, Hanes and, on the retail side, Walmart where he built Walmart Elevenmoms. He has also founded and exited...
by Minter Dial | Jun 9, 2015 | Marketing, Meaningfulness
Branding is everyone’s responsibility When I am talking about branding with smaller company (SMB) leaders, I often find the interest level in their own brand to be, at best, primitive. I hear statements such as: Branding is not relevant for my size of business;I...
