Archives | Minter Dial

France loves to strike where you least expect

by Minter Dial | Nov 8, 2010 | Politics

Got to love this. Pôle Emploi, the agency in charge of dealing with the unemployed (currently riding at 9.7% in France) is going on strike. Not enough resources to go around they claim, and now they are planning job cuts for 2011. Pole Emploi will, in effect, add to...

The Beta Myndset – Launch and Iterate

by Minter Dial | Oct 28, 2010 | New Tech

One of the most revolutionary marketing tools to come to the surface recently is the beta launch. Essentially, a product is “pre-launched” as a beta version and, as a consequence, errors are to be anticipated and feedback is openly accepted. It is a...

FEVAD President Francois Momboisse – eCommerce In France

by Minter Dial | Oct 24, 2010 | Business, New Tech

Attended a most interesting INSEAD breakfast presentation last week by François Momboisse, President since 2002 of the FEVAD (the association covering eCommerce and distance selling in France). François is also head of international digital operations for the FNAC (a...

The Brand University – How to make a sustainable, successful brand

by Minter Dial | Oct 23, 2010 | Branding, Marketing

Transforming your brand into a winning, learning organization This white paper, “The Brand University,” co-written with my ex-colleague and long-time friend, Eric Mellet, was published here by BrandChannel (October 2010). Alternatively, since it is rather...

Tweet Tweet : The pulse of the game. You pheel the Phillies!

by Minter Dial | Oct 22, 2010 | Sports

Sporting a digital pulse Not that I am a baseball fan, but I do keep an eye out for my adopted hometown, Philadelphia, whenever they are in the playoffs. This year, after a great regular season, I see that the Philadelphia Phillies are just one game away from being...