Archives | Minter Dial

What really makes for great content marketing?

by Minter Dial | Oct 26, 2012 | Marketing

As Google continues to play with its algorithm, so must the spin masters, voodoo marketers and link farmers go fishing in other ponds. One of the chosen areas on which many choose to jump seems to be the content marketing bandwagon. As with all these...

This Store is a Story: Living lessons for Brand Marketers

by Minter Dial | Oct 21, 2012 | Retail

For all the talk of storytelling, we don’t often hear much about store-ytelling. On 10th avenue and 19th street in Manhattan, in West Chelsea, you ought to experience STORY! It’s a truly innovative retail concept (thanks @MarkHurst for showing to me)....

Interview With Delphine Remy-Boutang, Ex Worldwide Social Media Director For IBM

by Minter Dial | Oct 19, 2012 | Minter Dialogue, Podcast, Responsibility

Minter Dialogue #37 Delphine Remy-Boutang is the founder and CEO of Social Bureau, a social business consultancy, created in 2012. With a most interesting background, particularly when Delphine was Worldwide Director of Social Media Marketing at IBM, where she worked...

Example of a huge gaffe at the Oxo Tower Bar restaurant

by Minter Dial | Oct 18, 2012 | Marketing

A couple of weeks ago, I had a dinner set up at the glamourous Oxo Tower Bar, by Harvey Nichols, in London. Prior to going, I was sent a link by my friend to the restaurant (www.harveynichols.com/oxo-tower-london-bar/). The site is reasonably attractive, with a...

Is Facebook Earned, Owned and Paid Media?

by Minter Dial | Oct 16, 2012 | Social Media

With Facebook now a publicly traded company, brands in some kind of perpetual disarray and consumers still not trusting marketers, the question occurred to me: is Facebook trying to be all things to all people: Earned, Owned and Paid media? A dance between brand, user...