Minter Dialogue with Christopher Lochhead

Christopher Lochhead is the co-author of “Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets” and co-host of “the podcast Silicon Valley needs” Legends and Losers. Having been a CMO of three publicly traded companies and an entrepreneur, Christopher certainly is loaded in experience. Fast Company Magazine refers to him as a “Human Exclamation Point” and The Marketing Journal called him one of “The Best Minds In Marketing.” In this scintillating chat, we talk about the role of the CMO, what does it take to carve out your winning strategy, how to create a category killer and the future of marketing.

Below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate the podcast.

To connect with Christopher Lochhead:

Find out everything on Legends and LosersYou can find Christopher Lochhead on Twitter: @lochheadCheck out Christopher on LinkedinYou can even send an email to Christopher here

Other sites mentioned by Christopher:

The Legends and Losers podcastListen to the latest podcast with Compton CA Superior Court Judge Kelvin FilerPlay Bigger is written by the all star line up of Al Ramadan, Dave Peterson, Kevin Maney and Christopher Lochhead


Further resources for the Minter Dialogue Radio Show:


Meanwhile, you can find my other interviews on the Minter Dialogue Radio Show on Megaphone or via iTunes. Please don’t be shy about rating this podcast on iTunes here!

Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign off music is “Finger Paint,” written and performed by Josh Saxe, produced by Chase Geiser. Here’s a link on iTunes. I invite you to take a spin on Pierre’s podcast or listen to more of Josh’s music!

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