by Minter Dial | Sep 13, 2018 | Branding, Futureproof, Marketing, Responsibility
To avoid discounting product or potential flooding of the market, luxury brands have been to known to go to extremes. Burberry’s intentional burning of excess inventory this summer caused a big stir. {See the Huffpo writeup} Following a fairly common industry...
by Minter Dial | Sep 9, 2018 | Minter Dialogue, Podcast
Minter Dialogue with Esther Dyson Esther Dyson is a trained cosmonaut, author, philanthropist and one of the world’s most active angel investors, focusing on breakthrough efficacy in healthcare. Esther is advisor or on the board of many interesting companies...
by Minter Dial | Sep 7, 2018 | Branding
In a crowded world, companies of all sizes are having trouble standing out, much less carving out a territory. In a recent Duct Tape Marketing podcast, John Jantsch reiterated his long-employed tactic of “owning” a word. I fully subscribe. He talked about...
by Minter Dial | Sep 5, 2018 | Marketing, Minter Dialogue, Podcast
Minter Dialogue with Ann Handley Ann Handley is a keynote speaker of great renown, digital marketing pioneer, WSJ best-selling author, and partner and chief content officer at MarketingProfs. In the first ever themed podcast here, Ann and I riffed on ultimate frisbee...
by Minter Dial | Sep 4, 2018 | Minter Dialogue, Podcast
Minter Dialogue with Simon La Fosse Simon La Fosse is founder and chairman at his eponymous firm, La Fosse Associates, an award-winning recruitment agency founded in 2007 and specialised in technology recruitment. While based in the UK, they also have a presence in LA...