by Minter Dial | Jun 12, 2016 | Minter Dialogue, Podcast
Minter Dialogue with Mark Waugh This interview is with Mark Waugh, Managing Director Worldwide of Newcast ZenithOptimedia, part of the Publicis Group. Newcast is a specialist agency for branded content and engagement, developing and executing...
by Minter Dial | Jun 9, 2016 | Leadership, Responsibility
Many senior executives describe themselves as “personally engaged” in digital transformation in their company. Some even go so far as to relate the process as being exciting and revolutionary. And yet, these same executives are also bemoaning that the...
by Minter Dial | Jun 7, 2016 | Social Media
Many times I have come to talk with/to a group of senior executives about digital marketing and new tech and, in my pre-work, discover how poorly represented they are on social media. As some of you will know, I’ve long advocated that executives ought to have a...
by Minter Dial | Jun 5, 2016 | Minter Dialogue, Podcast
Minter Dialogue with Simon Cocking This interview is with Simon Cocking, Senior Editor at Irish Tech News. Simon is an entrepreneur, coder and writer. In this podcast, we discuss tech trends, what are some of the most exciting areas in new tech, including drones and...
by Minter Dial | Jun 2, 2016 | Marketing
In the crowded, busy and chaotic world of media messages, some brands are so desperate that they are prepared to stoop to any level in order to get attention. There’s nothing more glaringly obvious or tragic, in my mind, than a brand that is screaming out...
