by Minter Dial | Jan 7, 2016 | Business
In the beauty business — just as in any FMCG sector, be it food, fashion, household care or appliances — there is a handful of multinational conglomerates that each own a whole corpus of brands, most of which compete with one another. To the extent a...
by Minter Dial | Jan 5, 2016 | Marketing
It seems that the new year is as good a reason to send out an email to one’s database. It’s always interesting to see how and to what extent brands try to use such “obvious” occasions to generate sales. Some brands are more blatant or lazier...
by Minter Dial | Dec 27, 2015 | Marketing
I always remember being stumped by the question: How do you know what you don’t know? When automation is used to run a brand’s marketing efforts, there is always a temptation to take your eyes of the wheel that is driving those automated activities. Many...
by Minter Dial | Dec 8, 2015 | Business, Meaningfulness
A lot of conferences, books and businesses are talking about disruption. With so much banter, it’s hard to get to the bottom line truth about disruption. On Google, there are now 43.4 million search results for the term, with some massive spikes over the last 10...
by Minter Dial | Dec 8, 2015 | Leadership
Last week, I conducted a survey and received nearly 200 responses. You can see the first post on the topic here, featuring the results across the 13 questions, each of which tackled a specific “digital” situation. For each question, the respondents were...