by Minter Dial | Mar 3, 2015 | Leadership, Marketing
Over the last few years, we have seen emerge new jobs and titles — such as the Chief Digital Officer, Chief Customer Officer, Chief Data Officer — with the arrival of new technologies and a renewed focus on the customer. Along the way, the title...
by Minter Dial | Mar 1, 2015 | Minter Dialogue, Podcast
Minter Dialogue Episode #135 — This interview is with Jonathan Gan, founder and CEO of Whichit, a promising new way to heighten engagement. Based in London, Jonathan is a man on a mission. In this podcast, we talk about some of the ways that brands could take...
by Minter Dial | Feb 26, 2015 | Marketing
Is it better to be a Hunter-Gatherer (acquisition mentality) or a Farmer-Nester (cultivating loyalty)? Of course, it is not about one or the other. Companies need to find a mix between acquisition and loyalty. No business can survive without first gaining...
by Minter Dial | Feb 24, 2015 | Leadership
How many times have you heard someone say “Sorry, I’m late” recently? Or, perhaps, you have had to use it yourself? If there were a way to count the number of times “Sorry, I’m late” has been uttered, I would have to believe...
by Minter Dial | Feb 22, 2015 | Minter Dialogue, Podcast
Minter Dialogue with Jeff Rohrs This interview is with Jeff Rohrs, VP of Marketing and Insights at Salesforce, as well as author the must-read book Audience, Marketing in the age of subscribers, fans & followers. In this podcast, we talk about digital...
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