by Minter Dial | Feb 19, 2015 | Retail
With the shopping experience in deep mutation, the use of digital in retail (such as new devices, tools and platforms) is becoming a strategic issue for many retailers. As obvious as the opportunities may seem to use digital to enhance the customer...
by Minter Dial | Feb 18, 2015 | New Tech
Recently, I conducted a series of interviews with 14 professors from prestigious universities (MIT, Stanford, Sydney, HEC, Bangalore…) who are intimately involved with digital technology and innovation. They are also all part of the Netexplo* new tech...
by Minter Dial | Feb 16, 2015 | Marketing
A main artery of a truly customer-centric organization has to be customer service. When products (the what you do, as Simon Sinek might say) become marginally distinguishable, the surrounding service and services will indubitably carry a differentiable and valuable...
by Minter Dial | Feb 15, 2015 | Minter Dialogue, Podcast
Minter Dialogue with Tim Sparkey This interview is with Tim Sparke, partner at Congregation Partners, helping brands and agencies with their communications. In this podcast, we discuss the challenges that advertising agencies face in this digital world, how companies...
by Minter Dial | Feb 11, 2015 | Marketing
In observing how major companies are approaching the question of “digital transformation,” I have identified five levels of digital maturity (going from the basement floor [level 0] rising to the top of Excellence [level 4]). The interesting...
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