Minter Dial | Minter Dial

Itw with Hank Summy @MRM_McCann talking digital transformation and digital strategies

by Minter Dial | Jul 6, 2014 | Social Media

Minter Dialogue Episode #109 This interview is with Hank Summy, President North America of MRM/McCann’s Global Commerce Practice. In this conversation we talk about how brands are evolving in their digital marketing and mobile strategies, the challenges that...

Wifi in store – To do and what not to do

by Minter Dial | Jul 3, 2014 | Retail

For retail outlets looking to take the digital bulls by the horns, one of the actions I tend to recommend ‘wholesale’ is to offer free wifi in store. For certain types of outlets, wifi should be considered mandatory. At times, it seems inconceivable not to have wifi...

Paula Kent Meehan – RIP Mrs Redken

by Minter Dial | Jun 30, 2014 | Branding

The iconic Paula Kent Meehan passed away June 23, 2014. Most readers of this blog won’t have known who she was. However, I felt the need to share… I was particularly blessed to have had the chance to run REDKEN for three and a half years of its 54...

Bob Gilbreath – co-founder of Ahalogy, marketing platform for Pinterest

by Minter Dial | Jun 29, 2014 | Social Media

Minter Dialogue Episode #108 This interview is with Bob Gilbreath, author of the book, The Next Evolution of Marketing: Connect with your Customers by Marketing with Meaning. Bob is also co-founder and president of Ahalogy, a new Pinterest-focused marketing platform...

Content Distribution – via virality, shareability or media buy?

by Minter Dial | Jun 26, 2014 | Social Media

After getting on the social media bandwagon, brands are rushing to content marketing like gold diggers to the open pit. But, just like for gold diggers, the real issue may be the distribution, not the gold in the pit. More and more, the real question is how do you get...