by Minter Dial | Aug 15, 2013 | Branding
As brand marketers, we spend our careers putting value into our proposition. That is what we are trained and paid to do. Agencies such as Millward Brown and Interbrand have created indices to evaluate brand equity via proprietary algorithms. Meanwhile, on...
by Minter Dial | Jul 31, 2013 | Leadership, Responsibility
In driving digital transformation, I have long called for executive leadership to be the change they are wishing to see happen within the organization and to up the executive digital IQ. In a short cut, this would mean that the top executive should not just sponsor,...
by Minter Dial | Jul 31, 2013 | New Tech
The mavens of digital marketing in retail, Burberry, led by the visionary CEO Angela Ahrendts and Chief Creative Officer, Christopher Bailey, have struck again. Partnering with Google, the Burberry Kisses initiative (launched in June 2013) shows just...
by Minter Dial | Jul 26, 2013 | Minter Dialogue, Podcast
Minter Dialogue #70 This interview is with RJ Friedlander, CEO and Chairman of ReviewPro, a sophisticated Ratings & Reviews platform for hotels, helping them to manage their online reputation and improve customer intelligence. RJ has a long history of...
by Minter Dial | Jul 23, 2013 | Mobile, New Tech
I wonder how many times an iPhone is dropped on average? How often do they fall on their sides, front, corner? How frequently do they break (broken down by sex, age…)? Speaking for myself, I drop my iPhone roughly twice a month. Half of the time, it’s a...
