by Minter Dial | Sep 17, 2013 | Politics
In the wake of the NSA/Prism revelations, it begins to become too big to ignore: everything is being or will be monitored. Privacy is becoming a central issue of the internet and, by extension, should be a central concern for all digital marketing teams. I have the...
by Minter Dial | Sep 16, 2013 | Social Media
The keys to creating a viral video When the boss asks you how to create a viral video to boost word of mouth, you should start by saying that the chances of success are basically close to zero. The probability of success depends entirely on the type of...
by Minter Dial | Sep 12, 2013 | Minter Dialogue, Podcast
Minter Dialogue #74 This interview, recorded on September 3 2013, is with Lutz Finger, author, blogger, entrepreneur and consultant and a BIG DATA expert. I met Lutz, a fellow INSEADer, at the Future Media Forum 2013 in Moscow. Lutz is about to join LinkedIn to bring...
by Minter Dial | Sep 11, 2013 | Retail
The digital in retail blueprint… As companies continue to construct digital marketing strategies and plans, one area that still remains embryonic is the use of digital in retail. The question that retailers are asking themselves is how to use digital to...
by Minter Dial | Sep 9, 2013 | Minter Dialogue, Podcast
Minter Dialogue #73 This interview, recorded on Sept 6, 2013, is with Vincent Ducrey, a repeat guest on my show, although previously on the French version of Minter Dialogue. In this podcast, we talk about the upcoming HUB FORUM 2013, 10-11 October in Paris, which he...
