by Minter Dial | Jun 18, 2013 | Responsibility, Social Media
As companies continue to grapple with unavoidable digital transformation and the concept of becoming more digital and (I would argue, by definition) more customer-focused, I tend to recommend three fundamental principles that should be established in the company: the...
by Minter Dial | Jun 14, 2013 | Minter Dialogue, Podcast, Responsibility, Social Media
Minter Dialogue #64 This interview is with Dorie Clark, whom I met at SXSW2013 thanks to my friend Vince Jordan. Dorie has just released her new book “Reinventing You: Define Your Brand, Imagine Your Future,” published by the Harvard Business Review Press....
by Minter Dial | Jun 12, 2013 | Branding
Why is digital like water? When asking people “what is digital?” I tend to get a different answer from pretty much everyone I ask. Yes, the pithy answer is that digital is immaterial. It’s intangible. A bunch of zero’s...
by Minter Dial | Jun 10, 2013 | Education
If Human Resources — and internal corporate universities — are still busily creating trainings and seminars to help managers to come to grip with the inevitable digital transformation, as Brian Solis likes to say, the real issue is to find ways for...
by Minter Dial | Jun 7, 2013 | New Tech, Responsibility
If you went to school more than 10 years ago, it is highly likely that you were not taught to develop your digital IQ. Trained to have a critical eye for reviewing traditional marketing issues — such as attractive merchandising, proper pricing, TV ad...