by Minter Dial | Apr 22, 2013 | Marketing
If marketing has had to adapt to a new digitally enhanced environment and adopt new tools and terminologies, I think some of the same ingredients to building a great brand can cross over with the creation of a legitimate and powerful learning organization....
by Minter Dial | Apr 19, 2013 | Leadership, Responsibility
These days, any self-respecting brand has to consider customer service as an integral part of the consumer experience. This is even more true if the brand is in the high value or luxury sector. Customer service is one of the great ways of humanizing a brand,...
by Minter Dial | Apr 17, 2013 | Travel
It’s not very often that I find a serendipitous link to describe so cleanly the relationship between my last three trips. So, I could not help but share with you my aus-some last month. In the space of 4 weeks, I was at South By Southwest in Austin Texas for a...
by Minter Dial | Apr 16, 2013 | Marketing
Sometimes you come across some of the most unlikely marketing maneuvers, presumably designed as out of the box marketing. NEW as in recycled A marketing manager’s refrain might be: “just slap NEW onto it” and people will come running! {Click to...
by Minter Dial | Apr 15, 2013 | Marketing
Satisfaction Survey When an organization overtly asks you for feedback from the outset, I tend to be favorably disposed toward them. My mental shortcut is that they are “genuinely” interested in my satisfaction. BUT… …watch out for small...
