by Minter Dial | Jan 23, 2013 | Marketing
From a brand perspective and for digital marketing executives, the way things are going at Facebook is becoming increasingly clear: brand marketers are going to have to pay more to get more [exposure] on Facebook. You are the media From the “user”...
by Minter Dial | Jan 22, 2013 | Podcast
Podcasts have evolved from a trendy buzz word into a more mature phase, where you can now find some admirable long-standing podcasts that have withstood the test of time. That said, the podcast as a medium remains somewhat marginal in terms of mainstream consumption....
by Minter Dial | Jan 18, 2013 | Leadership
Coming out of the Christmas period, you probably had your fill of the three wise men. My favorite crack I heard was “A virgin birth I can believe, but finding three wise men?” {Click to Tweet} As readers of this blog will know, there is a reason why...
by Minter Dial | Jan 15, 2013 | Marketing
Many brand marketers would love to create a viral video or viral marketing program, right? There is potentially an easy recipe if you analyze some of the past successes. But, beware, it might cost you! The viral marketing controversy There is rarely a better way...
by Minter Dial | Jan 13, 2013 | Minter Dialogue, Podcast
Minter Dialogue #48 Through the looking glass This interview is with Brian Solis, author of Engage!, The End of Business as Usual as well as the marvelous Conversation Prism (right, and now in its third version). In this podcast, recorded in Paris ahead of the...