by Minter Dial | May 4, 2012 | Social Media
There are now a good number of brands that have identified social media as a channel for customer service (Best Buy, Starbucks, Dell, Zappos to name a few). First, there was the automation trend. Then there was the outsourcing boom. Now there is the...
by Minter Dial | May 1, 2012 | Social Media
USA Today recently wrote up an article about the end of corporate blogging. Refering to a study done by U Mass (Dartmouth) done earlier this year, it said that “…the percentage of companies that maintain blogs fell to 37% in 2011 from 50% in 2010,...
by Minter Dial | Apr 29, 2012 | Social Media
I was recently asked by the Women’s Forum to write about the relevance of using social media for their Forum event. Certainly, events and social media are a terrific match. And, for an event that is, by definition, women-centric, social media has...
by Minter Dial | Apr 27, 2012 | Social Media
Have you noticed of late the precipitous falloff of activity on Foursquare? If you are a user, I’m going to guess that you — like me — have taken the finger off the Foursquare pedal ever since they altered the scoring system. The race for first...
by Minter Dial | Apr 26, 2012 | Social Media
Every day, it seems that a new social media site is being born. I don’t think that is an exaggeration. So, how to make head or tails of each of them? Sifting through the social media jungle If I were a venture capitalist or perhaps even an investment...