by Minter Dial | Mar 17, 2009 | Marketing
The Paris mayor’s office has seen fit to launch an outdoor ad campaign to keep Paris clean. The image of trash in one or other natural environment is headlined with “unacceptable” or “scandalous” in Paris, too! To the...
by Minter Dial | Mar 13, 2009 | Marketing, Travel
The never ending flow of examples of how Apple has impacted the world continues… Above is an outdoor ad in Paris by a travel site (www.marmara.com) using multiple coloured suitcases, much like the Apple Shuffle, to mention one of the iconoclastic campaigns. In...
by Minter Dial | Mar 11, 2009 | Entertainment
Which tastes better: organic or conventional food? This Hammy the Hamster Goes Organic video (and especially the out-takes further below) is bound to produce a smile. And, if you are sensitive to the quality of the food you eat, then you could find the experiment of...
by Minter Dial | Mar 9, 2009 | Social Media
Friends, Romans and World Citizens, Lend me Your Ears…. Some INSEAD classmates, at VoiceCorp*, have launched a new service (just a month old) called ReadSpeaker: a way to listen to online content read out loud. I have added the new function to this blog...
by Minter Dial | Mar 8, 2009 | Marketing
MEANINGFUL MESSAGES AND SINGULAR SHOPPING EXPERIENCES… A consumer’s journey with a brand Ever since I latched on to the Firebrand (RIP) site, I have been interested in the concept of advertising as content, beyond merely being a reflection of contemporary...