by Minter Dial | Aug 27, 2012 | Branding
Which day of the year is the most popular day for birthdays? The answer is that it depends… on the country and culture in which you live, and specifically onthe season and temperature. It also seems to depend on the source! Data source: NYTimes.com,...
by Minter Dial | Aug 23, 2012 | Branding
This year’s entering college class of 2016 was born into cyberspace and they have therefore measured their output in the fundamental particles of life: bits, bytes, and bauds. They have come to political consciousness during a time of increasing doubts about America’s...
by Minter Dial | Jun 10, 2012 | Branding
How much do you love Marmite? Passing through Waitrose this weekend, I came across this Diamond Jubilee version of Marmite. For the British, it is a fitting link between two grand institutions: the Queen and Marmite, 100% British and 100% British Yeast....
by Minter Dial | May 20, 2012 | Branding, Responsibility
Inspired by a couple of ever fascinating podcasts by Mitch Joel at Twist Image, I wanted to dig into two ideas about digital marketing. Active & Passive Media First, the notion of “active versus passive media” as Mitch calls it. As opposed to...
by Minter Dial | May 13, 2012 | Branding
The other day, I heard how a project with a code name was actually launched with the very same code name. It kind of makes a mockery of the secrecy that “code” names are supposed to provide, no? Also, under the “it sounds silly, but...
by Minter Dial | Jan 23, 2012 | Branding
Brand Marketing: To be or not 2B Emotional or Rational This might very well seem like a somewhat existential question: should a brand be fun or functional? Should the product message be emotional or rational? It is very much like the question, should a...
