by Minter Dial | Feb 13, 2009 | Branding, Travel
Caught sight of this rather cool looking motorcycle. Photo taken with my lowly blackberry. Cool though it may be, the owner felt that they could also invent its parking space — more or less along the black line of a zebra crossing. Anyone know...
by Minter Dial | Feb 12, 2009 | Branding, Sports
Don’t you find that too many professional sports smack of too much money & poor values? Below is an email that has been circulating since the end of last year. It is a great story, with a “mostly true” rating from Snopes. The event occurred...
by Minter Dial | Jan 24, 2009 | Branding, Travel
Do you know that there has been ‘no smoking’ policy on airlines since the mid 1990s*? How can you possibly not know that? Then, the question I have is: why do airline companies — and their suppliers Boeing and Airbus, in particular — continue...
by Minter Dial | Jan 18, 2009 | Branding, Marketing, Politics
As we prepare for the January 20, 2009 inauguration of President-elect Obama (which you can follow with live streaming on Facebook/CNN) there are several organisations that have come up with marketing initiatives showing the speed and conviction of certain brands and...
by Minter Dial | Jan 17, 2009 | Branding, Marketing
Recession brings luxury down to earth…but what of the more urgent changes needed? The Herald Tribune ran a front page article entitled “A return to Values?” (15 Jan 2009 – link defunct) on the situation of the French luxury market. What struck me about...
by Minter Dial | Dec 7, 2008 | Branding, Marketing, Social Media
Customizing your Real Message & Finding a CRM Voice? As I mentioned in the prior post, I believe that the consumer world is in the midst of a true paradigm shift. In these dire economic times, there is a huge likelihood that the ongoing increase in the share of...