by Minter Dial | Jan 24, 2009 | Branding, Travel
Do you know that there has been ‘no smoking’ policy on airlines since the mid 1990s*? How can you possibly not know that? Then, the question I have is: why do airline companies — and their suppliers Boeing and Airbus, in particular — continue...
by Minter Dial | Jan 18, 2009 | Branding, Marketing, Politics
As we prepare for the January 20, 2009 inauguration of President-elect Obama (which you can follow with live streaming on Facebook/CNN) there are several organisations that have come up with marketing initiatives showing the speed and conviction of certain brands and...
by Minter Dial | Jan 17, 2009 | Branding, Marketing
Recession brings luxury down to earth…but what of the more urgent changes needed? The Herald Tribune ran a front page article entitled “A return to Values?” (15 Jan 2009 – link defunct) on the situation of the French luxury market. What struck me about...
by Minter Dial | Dec 7, 2008 | Branding, Marketing, Social Media
Customizing your Real Message & Finding a CRM Voice? As I mentioned in the prior post, I believe that the consumer world is in the midst of a true paradigm shift. In these dire economic times, there is a huge likelihood that the ongoing increase in the share of...
by Minter Dial | Dec 7, 2008 | Branding, Business, Marketing, Mobile, Social Media
Crisis, What Crisis? Bring forth the Internet As we spin into the depths of this worldwide economic crisis, the opportunity for companies to move to more efficient, effective and measurable marketing activities online seems perfectly obvious, if not natural. The time...
by Minter Dial | Nov 26, 2008 | Branding, Marketing, Social Media
I receive, I would estimate, about 35 non-work related more or less ‘old fashioned’ messages a day via the multiple communications services to which I am subscribed: hotmail, gmail, Facebook, Linkedin, etc. When taken alongside the 100+ mails received...