by Minter Dial | Feb 21, 2009 | Branding
The evolution of all media is fascinating to follow, but today I am going to zero in on the printed word. Whether it’s the future of magazines, books, mainstream newspapers or even research & professional journals, the internet platform is causing...
by Minter Dial | Feb 17, 2009 | Branding, Marketing
News is out that Microsoft is going to start opening its own stores. (Seattle Times 12/2/09 or Mercury News, 13/2/09) Having hired David Porter, a 25-year veteran of Walmart, Microsoft wants to go down the Apple path to create a retail outlet to express, educate and...
by Minter Dial | Feb 13, 2009 | Branding, Travel
Caught sight of this rather cool looking motorcycle. Photo taken with my lowly blackberry. Cool though it may be, the owner felt that they could also invent its parking space — more or less along the black line of a zebra crossing. Anyone know...
by Minter Dial | Feb 12, 2009 | Branding, Sports
Don’t you find that too many professional sports smack of too much money & poor values? Below is an email that has been circulating since the end of last year. It is a great story, with a “mostly true” rating from Snopes. The event occurred...
by Minter Dial | Jan 24, 2009 | Branding, Travel
Do you know that there has been ‘no smoking’ policy on airlines since the mid 1990s*? How can you possibly not know that? Then, the question I have is: why do airline companies — and their suppliers Boeing and Airbus, in particular — continue...
by Minter Dial | Jan 18, 2009 | Branding, Marketing, Politics
As we prepare for the January 20, 2009 inauguration of President-elect Obama (which you can follow with live streaming on Facebook/CNN) there are several organisations that have come up with marketing initiatives showing the speed and conviction of certain brands and...