by Minter Dial | Aug 13, 2008 | Branding, Business, Marketing
Ever thought about dressing up your bottle? Here’s a cross-marketing campaign that caught my eye. When pouring out this Perrier bottle (sorry that the shot isn’t in focus) at a bar outside the beautiful Chateau of Sully-sur-Loire (in the Loiret), I found...
by Minter Dial | Jun 11, 2008 | Branding, Travel
If you take the Eurostar between Paris and London, you will find there is a tremendous difference in the appearance and experience in the departure space of St Pancras in London versus the Gare du Nord in Paris. While it is obvious that London now has a brand new...
by Minter Dial | May 12, 2008 | Branding, Marketing, Sports
I had a marvelous marketing moment recently. I was walking down the Champs Elysées and, having just flown and enormously enjoyed Emirates Airline, I saw a photograph [left] on this storefront of a Paris St-Germain (PSG) football player wearing his uniform emblazoned...
by Minter Dial | Apr 21, 2008 | Branding, Business, Marketing, Travel
Wow! I felt like I actually rediscovered the pleasure of traveling yesterday. And, ironically, I did so going on holidays in the economy class of Emirates Airline, on a brand new Boeing 777-300ER. Expectations were totally outpaced. I was left utterly and positively...
by Minter Dial | Apr 12, 2008 | Branding, Marketing
I am officially Joining the Conversation, starting with this review of Joseph Jaffe’s latest book, Join the Conversation (JTC). In full disclosure mode, I am writing this review as part of Joe’s experiment UNM2PNM (how to use new media to prove new...
by Minter Dial | Mar 27, 2008 | Branding, Marketing
What’s in a name? After 1 1/2 years of existence, my blog continues to be an activity of no uncertain pleasure for me. I had for some time thought that the fact that its name, eponymous Minter Dial’s Blog, was not exactly a marketing angle, or meaningful...
How do I delete all my photos from Google Photos (in bulk) without deleting my Google account?
