by Minter Dial | Oct 8, 2008 | Branding, Business, Marketing, Travel
Airline competition and inflight entertainment are you on board? As the competition for airline passenger dollars is only going to get worse — between higher oil costs, personnel issues & union negotiations, terrorism threats, ecological considerations [not...
by Minter Dial | Sep 6, 2008 | Branding, New Tech
Why the decline of traditional Main Stream Media? Why the decline of Mainstream Media? This question has been argued and tossed around in many a media organization’s board room over the course of the last five years. Clearly, for news organizations in...
by Minter Dial | Aug 13, 2008 | Branding, Business, Marketing
Ever thought about dressing up your bottle? Here’s a cross-marketing campaign that caught my eye. When pouring out this Perrier bottle (sorry that the shot isn’t in focus) at a bar outside the beautiful Chateau of Sully-sur-Loire (in the Loiret), I found...
by Minter Dial | Jun 11, 2008 | Branding, Travel
If you take the Eurostar between Paris and London, you will find there is a tremendous difference in the appearance and experience in the departure space of St Pancras in London versus the Gare du Nord in Paris. While it is obvious that London now has a brand new...
by Minter Dial | May 12, 2008 | Branding, Marketing, Sports
I had a marvelous marketing moment recently. I was walking down the Champs Elysées and, having just flown and enormously enjoyed Emirates Airline, I saw a photograph [left] on this storefront of a Paris St-Germain (PSG) football player wearing his uniform emblazoned...
by Minter Dial | Apr 21, 2008 | Branding, Business, Marketing, Travel
Wow! I felt like I actually rediscovered the pleasure of traveling yesterday. And, ironically, I did so going on holidays in the economy class of Emirates Airline, on a brand new Boeing 777-300ER. Expectations were totally outpaced. I was left utterly and positively...