by Minter Dial | Nov 26, 2008 | Branding, Marketing, Social Media
I receive, I would estimate, about 35 non-work related more or less ‘old fashioned’ messages a day via the multiple communications services to which I am subscribed: hotmail, gmail, Facebook, Linkedin, etc. When taken alongside the 100+ mails received...
by Minter Dial | Nov 6, 2008 | Branding, Business, Marketing, Responsibility, Social Media
Web 2.0 and Sustainable Development – A Way of Life Via personal predilection and, as it happens, in my work, I am embedded in Web 2.0 functionality. When I take a helicopter view of web 2.0, especially as it applies to the corporate world, I associate the 2.0...
by Minter Dial | Oct 9, 2008 | Branding
Is this your name? Here’s a fun one: what’s in a name? Try this site “Is this your name” to find out some trivia about your name: how envoweled is your name the ascii binary code equivalent the Pig Latin version how many other people might have...
by Minter Dial | Oct 8, 2008 | Branding, Business, Marketing, Travel
Airline competition and inflight entertainment are you on board? As the competition for airline passenger dollars is only going to get worse — between higher oil costs, personnel issues & union negotiations, terrorism threats, ecological considerations [not...
by Minter Dial | Sep 6, 2008 | Branding, New Tech
Why the decline of traditional Main Stream Media? Why the decline of Mainstream Media? This question has been argued and tossed around in many a media organization’s board room over the course of the last five years. Clearly, for news organizations in...
by Minter Dial | Aug 13, 2008 | Branding, Business, Marketing
Ever thought about dressing up your bottle? Here’s a cross-marketing campaign that caught my eye. When pouring out this Perrier bottle (sorry that the shot isn’t in focus) at a bar outside the beautiful Chateau of Sully-sur-Loire (in the Loiret), I found...