by Minter Dial | Feb 16, 2008 | Branding, Marketing, Social Media
In the wake of the social networking onslaught has come the wave of the more overtly commercial social shopping online concept. A combination of social networking and e-commerce, the concept is a consumer-centric version of Amazon, putting the shopper at the centre...
by Minter Dial | Jan 19, 2008 | Branding, Business, Marketing
Wholly Exemplary Whole Foods! (Sounds like something a modern day Batman would say, no?) Whether you are starting a business, or wanting to inspire yourself for good business sense and dollars, go check out this post (“I’m moving in with Whole...
by Minter Dial | Nov 24, 2007 | Branding, Marketing, Sports
Who is the greatest male tennis player ever? Roger Federer, Pete Sampras, Bill Tilden, Rod Laver … Gonzales, Perry, Borg, McEnroe… The argument rages eternal among tennis players and fans and, aside from cyber-imagination, there are no ways for us to level...
by Minter Dial | Nov 20, 2007 | Branding, Business, Marketing
Is customer service dead? asks Tom Asacker at Brand Strategy Insider. I do believe that the nature of customer and service have both changed — but neither is dead. A little different from Mr Asacker’s final point in his incisive post on the demise of...
by Minter Dial | Nov 3, 2007 | Branding, Marketing
A great article from Branding Strategy Insider: Advertising Circa 1759. As you will see, they thought that the art of advertising was already perfected. Material for Firebrand TV to work on!
by Minter Dial | Oct 18, 2007 | Branding, Sports
Rugby values are truly multicultural if they can cross the Channel. I was enthralled by a couple of articles written in the “Coupe du Monde — Planète Rugby” magazine by Le Nouvel Observateur (the article is no longer available on line). Even though it was...