by Minter Dial | Mar 18, 2008 | Branding, Business, Marketing
Cars going on Green? Don’t you find it odd that, in today’s eco-sensitive world, a traffic light has a green light to “go?” Meanwhile, the automotive industry carries the stigma of being one of the most visible causes for global warming. Notwithstanding this notion,...
by Minter Dial | Mar 9, 2008 | Branding, Marketing
In one of the quicker demises, Firebrand TV has had to close down (March 5 2008). Launched with quite a lot of hype back in October 2007, the site now writes the following: The investors (including Ion, the cable operator on which Firebrand broadcast) apparently...
by Minter Dial | Feb 16, 2008 | Branding, Marketing, Social Media
In the wake of the social networking onslaught has come the wave of the more overtly commercial social shopping online concept. A combination of social networking and e-commerce, the concept is a consumer-centric version of Amazon, putting the shopper at the centre...
by Minter Dial | Jan 19, 2008 | Branding, Business, Marketing
Wholly Exemplary Whole Foods! (Sounds like something a modern day Batman would say, no?) Whether you are starting a business, or wanting to inspire yourself for good business sense and dollars, go check out this post (“I’m moving in with Whole...
by Minter Dial | Nov 24, 2007 | Branding, Marketing, Sports
Who is the greatest male tennis player ever? Roger Federer, Pete Sampras, Bill Tilden, Rod Laver … Gonzales, Perry, Borg, McEnroe… The argument rages eternal among tennis players and fans and, aside from cyber-imagination, there are no ways for us to level...
by Minter Dial | Nov 20, 2007 | Branding, Business, Marketing
Is customer service dead? asks Tom Asacker at Brand Strategy Insider. I do believe that the nature of customer and service have both changed — but neither is dead. A little different from Mr Asacker’s final point in his incisive post on the demise of...