by Minter Dial | Nov 24, 2007 | Branding, Marketing, Sports
Who is the greatest male tennis player ever? Roger Federer, Pete Sampras, Bill Tilden, Rod Laver … Gonzales, Perry, Borg, McEnroe… The argument rages eternal among tennis players and fans and, aside from cyber-imagination, there are no ways for us to level...
by Minter Dial | Nov 20, 2007 | Branding, Business, Marketing
Is customer service dead? asks Tom Asacker at Brand Strategy Insider. I do believe that the nature of customer and service have both changed — but neither is dead. A little different from Mr Asacker’s final point in his incisive post on the demise of...
by Minter Dial | Nov 3, 2007 | Branding, Marketing
A great article from Branding Strategy Insider: Advertising Circa 1759. As you will see, they thought that the art of advertising was already perfected. Material for Firebrand TV to work on!
by Minter Dial | Oct 18, 2007 | Branding, Sports
Rugby values are truly multicultural if they can cross the Channel. I was enthralled by a couple of articles written in the “Coupe du Monde — Planète Rugby” magazine by Le Nouvel Observateur (the article is no longer available on line). Even though it was...
by Minter Dial | Oct 5, 2007 | Branding, Social Media
We consume words with our most precious resource: time. As such, we should be extremely watchful in its expenditure. Are you not tired of the deluge of words that gush out of some people’s mouths? Between formalities, small talk and thoughtlessness, a day can be...
by Minter Dial | Sep 27, 2007 | Branding, Business, Marketing, Mobile
Courtesy of Greg Verdino and Joe Jaffe, have learned about the creation of FIREBRAND TV, “a new, opt-in entertainment and marketing destination that gives consumers interactive access to their favorite brands, products and promotions.” The idea is to...