by Minter Dial | Dec 5, 2021 | Branding, Minter Dialogue, Podcast
Minter Dialogue with Evelyn Starr Evelyn Starr is a marketing consultant, brand strategist, consumer insights professional and author of Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling. In this conversation, we discuss the key symptoms of...
by Minter Dial | Nov 30, 2021 | Branding
Unless you’re living in a cave, you’ve surely seen how brands and companies are pursuing purpose. The Business Roundtable issued a statement in 2019 to encourage companies to support “a life of meaning and dignity” and that a company’s purpose should...
by Minter Dial | Sep 9, 2021 | Branding, Meaningfulness
Many people have been writing about the serious need these days to have more fun, joy and happiness in their lives and business. This leads me to ask the question: Is fun a value to have as a brand? Call me Scrooge, but I tend to think not. Here’s why. If...
by Minter Dial | Sep 5, 2021 | Branding, Marketing, Minter Dialogue, Podcast, Psychedelics
Minter Dialogue with Tom Rainsford Tom Rainsford is Marketing Director of Beavertown Brewery, the fast-growing London-based brewery, that was set up just ten years ago, with such recognizable beers as Neck Oil, Bones and Gamma Ray. Previously, Tom was Director of...
by Minter Dial | May 22, 2021 | Branding, Social Media
As a speaker, I’ve been working hard to refine my “voice.” The challenge is in making the content and the form consistent and congruent with who I am. In an audio-infused world, finding your voice is now a first-degree question. What voice should you...
by Minter Dial | Apr 28, 2021 | Branding, Ethics, Marketing, Meaningfulness
With purpose being all the rage these days, it’s normal to start hearing about wild and crazy purposes being bandied about. On one end of the scale, you’ve got grand missions like: “To stop Ocean Plastic by gathering a billion people together to monetize...
