by Minter Dial | Jan 23, 2022 | Branding, Minter Dialogue, Podcast
Minter Dialogue with Gair Maxwell Gair Maxwell is a brand strategist and renowned speaker. He’s also author of the recently released “Big Little Legends, How everyday leaders build irresistible brands,” published by Page Two. In this conversation, we...
by Minter Dial | Dec 12, 2021 | Branding, Leadership, Minter Dialogue, Podcast
Minter Dialogue with Nathalie Nahai Nathalie Nahai, author, prior guest and is known for giving keynote speeches and consultancy on persuasive technology, ethics and the psychology behind evolving consumer behaviours. A member of the BIMA Human Insights Council, she...
by Minter Dial | Dec 7, 2021 | Branding, Business
The other day, I was presented with a new start-up where the entrepreneur said he was going after a niche. The problem was that the niche was defined as everything to do with health — the entire health market. Even if you might ultimately have the ambition of a...
by Minter Dial | Dec 5, 2021 | Branding, Minter Dialogue, Podcast
Minter Dialogue with Evelyn Starr Evelyn Starr is a marketing consultant, brand strategist, consumer insights professional and author of Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling. In this conversation, we discuss the key symptoms of...
by Minter Dial | Nov 30, 2021 | Branding
Unless you’re living in a cave, you’ve surely seen how brands and companies are pursuing purpose. The Business Roundtable issued a statement in 2019 to encourage companies to support “a life of meaning and dignity” and that a company’s purpose should...
by Minter Dial | Sep 9, 2021 | Branding, Meaningfulness
Many people have been writing about the serious need these days to have more fun, joy and happiness in their lives and business. This leads me to ask the question: Is fun a value to have as a brand? Call me Scrooge, but I tend to think not. Here’s why. If...
