by Minter Dial | Sep 13, 2018 | Branding, Futureproof, Marketing, Responsibility
To avoid discounting product or potential flooding of the market, luxury brands have been to known to go to extremes. Burberry’s intentional burning of excess inventory this summer caused a big stir. {See the Huffpo writeup} Following a fairly common industry...
by Minter Dial | Sep 7, 2018 | Branding
In a crowded world, companies of all sizes are having trouble standing out, much less carving out a territory. In a recent Duct Tape Marketing podcast, John Jantsch reiterated his long-employed tactic of “owning” a word. I fully subscribe. He talked about...
by Minter Dial | Aug 15, 2018 | Branding, Business, Leadership
The other day, I was wondering what sites like Glassdoor (skews North American), Comparably (skews US and heavily tech) and ChooseMyCompany (based in Paris, formerly Meilleures-Entreprises.com), that shine a light on the insides of a company, might be able to tell me...
by Minter Dial | Jul 17, 2018 | Branding, Marketing
From everything I hear and read, it’s fair to say that brand marketing teams — at least at major consumer-facing companies — have all now established some kind of influencer marketing strategy. With influencer marketing platforms becoming more...
by Minter Dial | Jun 12, 2018 | Branding, Cyber Security, Internet of Things, New Tech
What’s causing the most disruption of your brand? Some will point to social media, the mobile phone or other technologies. But it’s not the technologies themselves that are disrupting brands, it’s how they are being used. Moreover, when you look at...
by Minter Dial | Jun 7, 2018 | Branding, Meaningfulness
In considering a brand's ability to garner greater employee commitment and customer engagement, it's obligatory to talk about the power of emotion. Share on X Yet, so many company executives shun the topic and/or hide behind a wall of “utter”...
