Minter Dialogue with Latia Curry
After spending 20 years in communications, marketing, government, and the world of international NGOs, Latia Curry is now a Principal at RALLY, channeling her wide breadth of experience into laser-focused messaging, strategy, and campaigns. In this conversation, we discuss the objectives and challenges of inserting politics into your brand communications and general gestalt. We look at keys to success, the pitfalls to avoid, the critical needs for integrity and persistence, issues of governance and how best to persuade your stakeholders.
Below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate it.
To connect with Latia Curry:
- You can find Latia Curry on Twitter: @latiacurry
- You can send an email to Latia Curry here
- Latia Curry on Linkedin
- Hear Latia’s session at SXSW2018, Why Engaging with Politics is Critical for Brands
Further resources for the Minter Dialogue Radio Show:
Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign off music is “Finger Paint,” written and performed by Josh Saxe, produced by Chase Geiser. Here’s a link on iTunes. I invite you to take a spin on Pierre’s podcast or listen to more of Josh’s music!