by Minter Dial | Aug 13, 2008 | Branding, Business, Marketing
Ever thought about dressing up your bottle? Here’s a cross-marketing campaign that caught my eye. When pouring out this Perrier bottle (sorry that the shot isn’t in focus) at a bar outside the beautiful Chateau of Sully-sur-Loire (in the Loiret), I found...
by Minter Dial | Jul 27, 2008 | Business, Marketing
Itouch/Iphone – In Search of The Great Ripoff? I have been converted from the evil PC world to the wonders of the MAC. Despite having a wife who worked for Apple for five years and owning the very first ipods, I still maintained my PC world at home. Then, in...
by Minter Dial | Jul 22, 2008 | Business
Getting older every day…and more lonely? This post is about two trends that seem to be crossing inexorably: the aging of populations around the world and the general lack of people taking care of this group. If you feel like you are getting older, you are not...
by Minter Dial | Jun 24, 2008 | Business, Sports
What makes association football—a.k.a. soccer–the world’s most popular sport? Clearly, as a professional player, there is the attraction of fame, fortune and free tattoos. But what’s in it for the spectators who are paying top dollar to go to the stadium*, pay...
by Minter Dial | Apr 21, 2008 | Branding, Business, Marketing, Travel
Wow! I felt like I actually rediscovered the pleasure of traveling yesterday. And, ironically, I did so going on holidays in the economy class of Emirates Airline, on a brand new Boeing 777-300ER. Expectations were totally outpaced. I was left utterly and positively...
by Minter Dial | Apr 9, 2008 | Business, Travel
Luxury is in the details, but so, too, is basic service… I was on a KLM flight from Amsterdam to Manila and, according to the Purser, I was lucky enough to be flying on the newest aircraft in their fleet. The Boeing 777-300ER (check it out on seat guru), proudly...
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