by Minter Dial | Mar 18, 2008 | Branding, Business, Marketing
Cars going on Green? Don’t you find it odd that, in today’s eco-sensitive world, a traffic light has a green light to “go?” Meanwhile, the automotive industry carries the stigma of being one of the most visible causes for global warming. Notwithstanding this notion,...
by Minter Dial | Jan 19, 2008 | Branding, Business, Marketing
Wholly Exemplary Whole Foods! (Sounds like something a modern day Batman would say, no?) Whether you are starting a business, or wanting to inspire yourself for good business sense and dollars, go check out this post (“I’m moving in with Whole...
by Minter Dial | Jan 5, 2008 | Business, Politics
A bold decision I read with interest about Norway’s legislated quota for women’s presence on publicly traded private limited liability (“ASA”) corporate boards. The improvements in equality on boards in Norway were not coming fast enough*, so,...
by Minter Dial | Dec 28, 2007 | Business, Travel
Aeroflot floating a TV advertisement to capture international business travellers? How amusing, if not ironic. I observed on television last night in Gstaad, Switzerland, a television ad by Aeroflot, promising “world class” service. Aside from a very...
by Minter Dial | Nov 20, 2007 | Branding, Business, Marketing
Is customer service dead? asks Tom Asacker at Brand Strategy Insider. I do believe that the nature of customer and service have both changed — but neither is dead. A little different from Mr Asacker’s final point in his incisive post on the demise of...
by Minter Dial | Oct 13, 2007 | Business
Are you left, right or whole brained? One of my favourite ‘business’ books in the past couple of years was “The Whole New Mind” by Daniel Pink. (@Amazon, 2005). What I enjoyed about this book was a revaluing of the right side of the brain in...