by Minter Dial | Jun 18, 2013 | Responsibility, Social Media
As companies continue to grapple with unavoidable digital transformation and the concept of becoming more digital and (I would argue, by definition) more customer-focused, I tend to recommend three fundamental principles that should be established in the company: the...
by Minter Dial | Jun 14, 2013 | Minter Dialogue, Podcast, Responsibility, Social Media
Minter Dialogue #64 This interview is with Dorie Clark, whom I met at SXSW2013 thanks to my friend Vince Jordan. Dorie has just released her new book “Reinventing You: Define Your Brand, Imagine Your Future,” published by the Harvard Business Review Press....
by Minter Dial | Jun 7, 2013 | New Tech, Responsibility
If you went to school more than 10 years ago, it is highly likely that you were not taught to develop your digital IQ. Trained to have a critical eye for reviewing traditional marketing issues — such as attractive merchandising, proper pricing, TV ad...
by Minter Dial | May 29, 2013 | Leadership, Responsibility
I have been using the term Digital IQ for quite some time as a way to describe a person’s digital aptness. It has a singular flaw as a term: people might mistakenly believe that it’s just about digital intelligence. As much as we need to understand...
by Minter Dial | May 21, 2013 | Responsibility, Social Media
With regard to the use of social media for your business, have you ever heard someone else say (or thought yourself): ”Why bother? It probably won’t be around in a couple of years!” The social media graveyard To each thought, one can...
by Minter Dial | Apr 25, 2013 | Collaboration, Leadership, Travel
In today’s connected world, we have had to learn to find ways to break down silos, to work in networks and to collaborate with others. I believe that the power of your network is keenly related to your ability to survive. It is a key part of the so-called “web 2.0”...
