by Minter Dial | May 21, 2012 | Leadership, Responsibility
It is my very firm rooted belief that the difference between a good brand and a great brand lies in the way and to the extent the employee base believes in the brand. The best advocates of your brand must be your employees. If not, how believable are any...
by Minter Dial | May 20, 2012 | Branding, Responsibility
Inspired by a couple of ever fascinating podcasts by Mitch Joel at Twist Image, I wanted to dig into two ideas about digital marketing. Active & Passive Media First, the notion of “active versus passive media” as Mitch calls it. As opposed to...
by Minter Dial | May 15, 2012 | Ethics, Leadership, Responsibility
Unless you live in a cave, you will have heard that JP Morgan has taken a (minor) hit to its balance sheet as well as its “balanced” management reputation. As several articles have pointed out (I refer you to the Daily Beast), there have been three...
by Minter Dial | May 6, 2012 | Responsibility, Social Media
It is my belief that a company’s Digital IQ – the way it integrates and leverages digital technology to service the business needs – will be a key driver and competitive advantage over the next decade. A 2012 Price Waterhouse Cooper report...
by Minter Dial | Dec 13, 2011 | Marketing, Responsibility
Digital Education not just for geeks I have long believed that Digital Education must become a staple of a company’s Permanent Education (i.e. with the internal, corporate University). It can no longer be just a “specialty” class, merely for...
by Minter Dial | Feb 17, 2011 | Education, Responsibility
“Exposed” is a very well crafted 10-minute video, launched just this past February 8th, 2011, that shows the wickedly fast way one’s life can get turned upside down by one unwise action. Out of a seemingly innocent act of sharing a photo with...
