by Minter Dial | Oct 12, 2010 | Marketing, Responsibility
Successful branding and marketing is no longer about selling a product at the right price, in the right place with the right advertising and promotions. A brand should express a personality, a sense of meaning, and, sometimes, even a sense of humor. In order...
by Minter Dial | Jul 3, 2010 | Leadership, Responsibility, Social Media
Facebook’s sweeping success is, in very large part, because it is a hybrid social media, brokering the gap of personal and professional. The rules of the social media game privilege ‘personal’ communications; and companies that manage to insert...
by Minter Dial | Mar 1, 2010 | Politics, Responsibility
Transparency is one of the important buzzwords that has surged into new management and leadership vocabulary and, surely, rightly so. It has, in fact, become such a buzzword that the University of Michigan has put it tops of its 2010 list of 15 words that should be...
by Minter Dial | Jan 13, 2010 | Meaningfulness, Social Media
After a recent thread in the “Tweeple” discussion group on Linkedin, I am spurred to write a piece about twitterquette or perhaps one could say, about the twitter quest: what’s Twitter for and how do you get many followers?...
by Minter Dial | Oct 4, 2009 | Collaboration, Social Media
Modern life is, at best, complex and, at worst, horribly wasteful and confusing. I am galled by the number of chargers that I must pack with me when I travel with my various electronics. On any given holidays, I will leave with the iPod, the blackberry, the Bluetooth...
by Minter Dial | Jun 29, 2009 | Health, Responsibility
Changes? What Changes? The ongoing worldwide economic crisis has created many obvious changes in behaviour, mostly focused on the effects of reduced funds. Whether it is the fear that makes a salaried person “tighten” his or her budget or someone who...