by Minter Dial | Oct 2, 2013 | Marketing
Companies everywhere are looking to invest in and hone their digital marketing strategy. They tend to use a variety of different tactics to enhance their digital activities and boost their effectiveness. Typical tactics Typical tactics used by top management to...
by Minter Dial | Sep 23, 2013 | Marketing
If you are presently considering enhancing your digital marketing strategy, you need to know that the path will likely be tricky (a) if the top brass doesn’t fully endorse and embody digital, (b) the other departments are not involved and (c) you haven’t...
by Minter Dial | Sep 2, 2013 | Marketing
For the longest part of my career, I was trained to venerate “new.” Every sales cycle, it was all about the new product launch. Sometimes, for lack of anything better, it was just a new format or new size. At the very least, there had to...
by Minter Dial | Aug 30, 2013 | Marketing
In a world of quotations and sayings, it occurred to me recently that many of these old dictums have taken on new meaning in this fast-changing world. Whether because a noun has been co-opted or distorted, or the content of the saying now has a new reference,...
by Minter Dial | Aug 27, 2013 | Marketing
As email marketing remains one of the cheapest and most effective digital marketing tools around, you would think that a marketing team might be more inclined to invest in and hire an email marketing specialist than a social media specialist. It remains my...
by Minter Dial | Aug 26, 2013 | Marketing
How many times do you think executive committees around the world have discussed the Red Bull brand? Ever wondered what they might say or think? Within this conversation, I suspect we will find what are the dangers of the Red Bull Syndrome. Red Bull Syndrome What is...
