Marketing | Minter Dial

Suffering from Red Bull Syndrome? How Dangerous is it for Business?

by Minter Dial | Aug 26, 2013 | Marketing

How many times do you think executive committees around the world have discussed the Red Bull brand? Ever wondered what they might say or think? Within this conversation, I suspect we will find what are the dangers of the Red Bull Syndrome. Red Bull Syndrome What is...

Capitalizing on Wishes for Birthday – Social CRM do’s and don’ts

by Minter Dial | Aug 19, 2013 | Marketing

It has been a few years now that birthdays are now filled with electronic wishes. We receive a great many more than in the past, with the bulk of them coming on social media (especially Facebook). Birthdays are a classic for CRM-minded organizations. On...

Big data is dead

by Minter Dial | Jul 23, 2013 | Marketing

Big data is Dead, or Big Data* is really a Big Headache Specifically, for 99% of companies, big data is dead before we even started talking about it. Why? Because it is a vast, vague and unfriendly term for businesses to grapple with. As a core business-building...

Luxury brands and luxury digital marketing – Where are the golden opportunities?

by Minter Dial | Jul 22, 2013 | Marketing

Where is the sweet spot for luxury brands in digital marketing? I know that not a few luxury brands have been asking themselves this and other related questions about luxury brands digital marketing: How important is the brand’s “institutional”...

What’s the link between creating a learning organization and building a great brand?

by Minter Dial | Apr 22, 2013 | Marketing

If marketing has had to adapt to a new digitally enhanced environment and adopt new tools and terminologies, I think some of the same ingredients to building a great brand can cross over with the creation of a legitimate and powerful learning organization....

Tesco Redcurrant Jelly, Out of the Box Marketing?

by Minter Dial | Apr 16, 2013 | Marketing

Sometimes you come across some of the most unlikely marketing maneuvers, presumably designed as out of the box marketing. NEW as in recycled A marketing manager’s refrain might be: “just slap NEW onto it” and people will come running! {Click to...