Big data is dead

Big data is Dead, or Big Data* is really a Big Headache Specifically, for 99% of companies, big data is dead before we even started talking about it. Why? Because it is a vast, vague and unfriendly term for businesses to grapple with.  As a core business-building...

Tesco Redcurrant Jelly, Out of the Box Marketing?

Sometimes you come across some of the most unlikely marketing maneuvers, presumably designed as out of the box marketing. NEW as in recycled A marketing manager’s refrain might be: “just slap NEW onto it” and people will come running! {Click to...

Small Print Marketing = Small Mind Marketing

Satisfaction Survey When an organization overtly asks you for feedback from the outset, I tend to be favorably disposed toward them.  My mental shortcut is that they are “genuinely” interested in my satisfaction. BUT… …watch out for small...

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