by Minter Dial | Apr 4, 2013 | Marketing
In a world of cross channels and plethoric information and entertainment, the issue will ultimately come down to: why you? On the internet, everything can be everywhere multiple times over. But, why would yours stand out? This is where the power...
by Minter Dial | Apr 1, 2013 | Marketing
Do you agree that one of the pleasures of the web is the Facebook connect or Twitter connect button? It saves that downer of having to store and retrieve yet another password. Okay, so it also poses a risk that FB or Twitter will abuse your data....
by Minter Dial | Mar 13, 2013 | Marketing, Responsibility
Digital marketing budgets and costs are bound to rise. As mainstream organizations shift their resources into the digital channels, the ipso facto consequence is that costs are going to increase. Demand will push up prices, especially since there is...
by Minter Dial | Mar 4, 2013 | Marketing
WIth my long-time love of words, especially when it comes to translation, I thought about how the French translate the word “timing.” The word the French use is “delai” or “delay.” How ironic! Certain words can have such a way of...
by Minter Dial | Feb 10, 2013 | Marketing
There are some brands that are distinctly and voluntarily mono-cultural; think brands that want to spread a particular way of life (ie. L’Occitane, Hermes…). Then there are brands that have a way of seeming local wherever they may be. Think GAP...
by Minter Dial | Jan 27, 2013 | Marketing, Mobile
No, I am not talking the name you might give your iPhone. I am refering to the way your name gets changed automatically thanks to the spellchecker in iOS. The most common name for me is “Mintal” rather than “Minter.” Do you have an iOS name?...
