by Minter Dial | Feb 10, 2013 | Marketing
There are some brands that are distinctly and voluntarily mono-cultural; think brands that want to spread a particular way of life (ie. L’Occitane, Hermes…). Then there are brands that have a way of seeming local wherever they may be. Think GAP...
by Minter Dial | Jan 27, 2013 | Marketing, Mobile
No, I am not talking the name you might give your iPhone. I am refering to the way your name gets changed automatically thanks to the spellchecker in iOS. The most common name for me is “Mintal” rather than “Minter.” Do you have an iOS name?...
by Minter Dial | Jan 23, 2013 | Marketing
From a brand perspective and for digital marketing executives, the way things are going at Facebook is becoming increasingly clear: brand marketers are going to have to pay more to get more [exposure] on Facebook. You are the media From the “user”...
by Minter Dial | Jan 15, 2013 | Marketing
Many brand marketers would love to create a viral video or viral marketing program, right? There is potentially an easy recipe if you analyze some of the past successes. But, beware, it might cost you! The viral marketing controversy There is rarely a better way...
by Minter Dial | Dec 17, 2012 | Marketing
The short-term chase versus the long-term tale Do you believe you’re working harder than ever before, and yet feel that the business is just not advancing as much as you would like? Many executives similarly express bewilderment about the current...
by Minter Dial | Dec 11, 2012 | Marketing
Digital Findability There is a well known expression that an image speaks a thousand words. The only thing is, according to Google and the other search engines, an image without text is not findable. Thus, an image needs to be accompanied with words....
