The Beta Mindset – Launch and Iterate

Beta Mindset…with a Why! One of the most revolutionary marketing tools to come to the surface recently is the beta launch.  Essentially, a product is “pre-launched” as a beta version and, as a consequence, errors are to be anticipated and...

Google’s new Instant

Google’s new Instant Search may be an instant nightmare for SEO? What does this new technology mean for us? http://htxt.it/IqlB via hellotxt

Emotional and Winning Words

Words are in… Wordsmithing remains a critical talent.   Whether it is crafting the right slogan, snaring a killer title for your email campaign or cutting down to 140 characters the sweetest tweet, the word is [still] in.  If images and videos...

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